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The importance of seasonal eating

All Areas > Environment > Save the Planet

Author: Sara Chardin, Posted: Wednesday, 22nd April 2026, 09:00

From strawberries at Christmas to asparagus in the autumn, supermarkets have stocked fruit and veg for a permanent global summertime since the late 1980s.

Before that, produce was sold during its natural UK harvest season and it would have been extremely rare to see a real-life pineapple. It was thanks to rapid technological advancements, and the modernisation of supply chains, that produce shelves in January started to look almost identical to those in July.

But while it’s incredible to have so much choice on a daily basis, would you consider a return to seasonal eating to help protect the planet?

The cost of permanent summertime
Produce sourced from overseas generates significant emissions from flying or shipping. What is potentially even more damaging, though, is the high amount of heating and light needed to grow out-of-season tomatoes, peppers and cucumbers, wherever they are grown.

Keeping all of this produce fresh over long distances also needs intensive refrigeration, not to mention the plastic packaging to keep it fresh and the amount of water needed year round.

The case for the environment
Seasonal, locally grown produce requires less food miles and therefore has a lower carbon footprint. It doesn’t need energy-hungry greenhouses or long-haul refrigerated containers and lorries. Additionally, buying fruit and veg from local farms supports biodiversity and keeps money in the local economy. Best of all, produce in season is at its juiciest and most flavoursome.

What produce should you buy this summer?
Far from having to restrict your shopping basket, the summer months are an abundant time in the UK. Asparagus is the star of early summer, with the season normally running from late April to mid-June. With its own microclimate, nearby Vale of Evesham asparagus has protected status and is particularly fine.

Also during this time, you will find elderflowers in bloom, new season garlic, spring lamb, British watercress and Jersey Royal Potatoes. Strawberries flourish in June, when they are at their sweetest and juiciest, along with courgettes, broad beans, peas, gooseberries and cherries. As summer continues, we start seeing British tomatoes, new potatoes, beans and beetroot, as well as raspberries, blueberries and blackcurrants.

Small choices, real impact
While you can buy all of this seasonal produce at your local supermarket, why not visit one of Gloucestershire’s fabulous farmers’ markets, greengrocers or try a pick-your-own farm? As well as supporting them financially, you can talk to the people who produce the goods and find out their best tips for cooking or preserving.

In a world that offers us everything we want all the time, how about picking at least one seasonal ingredient this summer? It will not only taste its best, but will also give you the feel-good factor of knowing it hasn’t travelled half way around the world to reach your plate.



Sara Chardin is a freelance writer and content creator who specialises in writing thoughtful articles about sustainability, travel and home interiors.

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