I was recently sent a press release with some statistics on driving licences and the costs of learning. The survey, conducted by bumper.co.uk (a car repair payment platform –who knew that was a thing?) suggested that 72% of adults that don’t hold a driving licence said that price was the biggest limiting factor.

I get that, because driving lessons are expensive. When I learnt, they were £12 an hour (ish) and are now in the range of £25-£30 per hour, which is close to a pure inflation price rise.

Cars have definitely not kept pace with inflation

But it got me thinking about the cost of motoring in general and, specifically, the recent Yaris Cross I reviewed. A Yaris in 1999 (its launch year) started at just under £7k. It now starts at £21k – inflation should mean the equivalent car is just under £12k, so cars have definitely not kept pace with inflation. This is the Yaris Cross, simply a small SUV crossover version of the Yaris. But so much more.

My first question to myself when writing notes on this car was ‘why’? I didn’t get why a crossover of a compact car was needed, but it actually made a lot of sense, very quickly.

The standard Yaris is (in my opinion) uninspiring. But the Yaris Cross adds something – and that something is style. It’s a much more stylish car that looks much more capable – which it is. A small, frugal nippy little car with a big boot and nice stylish touches all around. What’s not to like? Well, the £25k price tag maybe…

A lot more car for your money

Aside from the fact that, as I’ve suggested, a Yaris should be sub £15k, the Cross version does actually give you a lot more car for your money. It is suitable for a small family, the boot is capable of holding more than a couple of bags of shopping and it actually looks so much more than a Yaris – perhaps this is another case of right car, wrong badge like the Mustang Mach E?

If the Yaris starts at £21k, then the Cross version is most definitely worth the £4k uplift in costs. I would happily drive a Yaris Cross around. The standard Yaris? Unless it was the GR (which is an incredible amount of fun and more expensive) then no thank you.

I think my issue therefore is that the Yaris shouldn’t have a starting price of more than £20k, which in turn pushes the Yaris Cross price point up. But what does the Yaris’ inflation-matched price of £12k get you in a new car nowadays? I checked, and it’s a Dacia Sandero (Stepway or otherwise) or a Kia Picanto.

The Dacia is quite possibly a good shout – based on its (relatively short) heritage, I would definitely consider this, but an entry-level Kia Picanto? It’s perfectly functional, but doesn’t have the same style, space and kudos as even the entry level Yaris.

A lot of competition at the £25k mark

So what is the Cross competing against at the £25k mark? The truth is there is a lot of competition at that point, but I think the Yaris Cross will prove itself in reliability over the years and I don’t think it will age as much as some of the competition. It’s different, and while different is always a case of sink or swim, my bet is that this is a swimmer.