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Fashion rental is booming

All Areas > Health & Beauty > Mirror Mirror on the Wall

Author: Val Starr, Posted: Wednesday, 25th January 2023, 09:00

The clothes rental market is increasing from what was once a small niche idea into a highly lucrative market, predicted to be worth at least £2.3 billion by 2029.

Ideal for the ever-increasing number of eco-conscious consumers, clothes rental is also a good way for fashionistas to save money. Instead of buying expensive clothing that may only be worn once or twice, consumers can now rent pieces for a fraction of the price.

Many high profile names have started renting their special occasion outfits, including Carrie Johnson who even rented her wedding dress. Holly Willoughby and Laura Whitmore are some other big names who could help to influence this sustainable shift within the fashion industry.

As we head towards warmer weather, many of us will be looking forward to events such as weddings and parties. If your budget doesn’t stretch to multiple new outfits, you may consider renting as a more affordable alternative.

There are lots of companies to choose from. Some require a subscription, so making your decision will depend on whether you plan to rent on a regular basis, or just need a new outfit every now and then. Let’s explore a few options.

John Lewis
John Lewis has partnered with fashion rental specialist HURR. They work with a large number of well-known designers and fashion chains, so you will be spoilt for choice without breaking the bank.

You can browse collections online, then rent your choice from between four and twenty days. Items arrive with a return bag and pre-paid label, which you send back to HURR for dry cleaning. Potential damage can be covered with an add-on of £5, which covers things like a broken zip or stain removal, up to the value of £50.

John Lewis have also teamed up with thelittleloop – a children’s rent and swap service, which allows parents to hire up to seven items at a time, before swapping for new styles or bigger sizes. This is ideal for growing children, as some kids outgrow styles or sizes very quickly.

As with any agreement, I suggest you look carefully at the Q&A page of whichever website you choose to rent from, so you are aware of all the regulations.

My Wardrobe HQ
With labels from Chanel and Prada to Gucci and Jimmy Choo, My Wardrobe HQ is the place for luxury fashion items. Prices may be higher than other rental options, but you’ll still be paying a fraction of the price of purchasing these items new.

Cocoon
If you’re looking to enhance your accessories this year, Cocoon is a great option for designer handbags that you normally could only dream of having on your arm! With flexible subscription options, this is the perfect solution for bag lovers on a budget.

Hirestreet
With a great selection of high street names from Hobbs to Zara, and some items available to rent from as little as £2.50 per day, Hirestreet is another great option. I have my eye on a divine Ghost satin midi wrap dress – the RRP is £79.99 but you can rent it for only £16. What’s more, if I rent this dress but decide not to wear it, I can return it for a full credit towards my next rental, as long as the ribbon is still attached to show that I did not wear it.

Why not give this new way of shopping a try in 2023?

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