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The not-for-profit tree-planting virtuoso

All Areas > Environment > Save the Planet

Author: Hannah Basnett, Posted: Wednesday, 27th March 2024, 09:00

Imagine a world where positive change begins with a single, effortless action. Picture this: you, at your computer, iPad or mobile phone, making a switch that contributes to a healthier planet.

Your journey to environmental stewardship starts now, and the gateway is a search engine. But not just any search engine – it’s Ecosia, the not-for-profit tree-planting virtuoso.

In this age of digital dominance, we’ve become accustomed to ‘Googling’ and ‘Binging’ for answers. However, there’s a more environmentally-friendly player in town: Ecosia. Imagine asking the internet peculiar questions that fleetingly cross your mind, questions that demand immediate answers. Now, envision those searches leading to the planting of trees and making a significant impact on our planet.

Advertising revenue funds tree-planting

Despite not being a computer enthusiast, I’ve managed 6,902 searches, resulting in the funding of 138 trees. The secret lies in Ecosia’s ingenious model – they get paid by advertisers for the ads next to your search results, and the revenue is then channeled into planting trees. It’s that simple.

But Ecosia goes beyond simplicity. It was Germany’s first ever B-corporation, putting it in with the leagues of Patagonia. It stands for radical transparency, data protection, and environmental responsib-ility. They’ve embraced solar panels, bidding farewell to fossil fuel dependency in your searches. Picture a world where every click not only gives you information but a feel-good, fossil-free factor.

Now, let’s talk about the rules Ecosia follows when planting trees – no monoculture, no pesticides, and a preference for native species. It’s a holistic approach to reforestation that ensures the ecosystems they create are diverse, thriving and resilient.

The potential is staggering

Here’s a thought: if I, with minimal computer usage, can contribute to planting 138 trees, imagine the collective power of an entire community. Consider Gloucestershire’s vibrant cities and picturesque landscapes. If every resident chose Ecosia for their online searches, how many trees could we plant together? The potential is staggering.

Ready to join the tree-planting revolution? Visit www.ecosia.org to add it to your laptop or computer. Let’s turn our searches into forests and make the world a greener, happier place, one click at a time.

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