Here we are, finally getting into the swing of 2015 and it’s time to embrace those new beauty trends from last month’s column! There’s one day in particular this month where beauty must look its best.

Whatever your individual style, whether you’re the soft romantic, the raunchy red or the vampy violet, there are beauty looks every girl can work this Valentine’s day.

If soft, subtle shades are your preferred look, the dusty pinks and fluttery eyes are your (make-up) bag. Think a Bridget Bardot inspired look, with accentuated eyes and a fuller pout. For wide-eyed, long lashes you’ll need mascara with just the right wand, and for this I recommend ‘They’re Real!’ by Benefit. I wouldn’t use anything else now I’ve discovered this! After curling, its spider like comb helps you create the perfect doll lashes, without the glue. However, if you enjoy the faux lashes there are so many to choose from – make sure you find the volume and length that’s right for you, so not to over shadow your look.

Dust your cheeks with a hint of rose, giving some subtle colour to your complexion and compliment with the perfect dusky pink pout. To create an even fuller lip, use a soft pink lip liner to outline, smudge inwards with your finger (so not to leave an obvious line) and blot in your dusky pink lip coat to blend with the liner giving you a fun, flirty and feminine look.

If a pale pink is too subtle for you, then paint the town red with the raunchy red of icon Marilyn Monroe. Take inspiration from Max Factor’s latest campaign, featuring their beauty muse – Victoria’s Secret Model Candice Swanepoel – who channels her inner Marilyn in order to bring back the great glamour of the 40’s! Use charcoal black eyeliner to draw a modest line across the upper lid, ensuring to curve the tip of the pen outwards to create the feline flick. The classic red lip, which is one of this year’s continuous big trends, was the main beauty look at the SS15 Burberry Prorsum show. The shade you need is more of a deep ruby than a raspberry red (MAC do a sensual shade called ‘Ruby Woo’ which would be perfect for this) and, repeating the same technique as before, use a red liner to outline lips then plump up to the max!

Finally, if you prefer to take a walk on the dark side, then use this year’s summer shade with a twist! As mentioned in last month’s column, the pastel purples are a popular shade this summer too, being showcased by Vera Wang and Matthew Williamson. Instead of keeping this look light and fresh, darken your purple to a deep plum, defining a more gothic glamour than a sexy sultry. This look is recklessness vs. glamour, so you can experiment with glitter infusions and bold tones highlighting a particular feature, which will make the statement you want.

So, whichever palette you choose to help you look your beautiful best on Valentine’s day, whether you’re getting ready for a night on the town with the girls or a candle lit dinner with that someone special, be sure to channel your inner icon!